With our experience and understanding of the Financial Services sector, FalconGroup, a global player in that market, approached us to design and produce their Annual Report.
With a strong presence and leadership in the Middle East, this was a new challenge as we ensured that our designs took in to account the cultural differences and nature of their client base. Using their Group Headquarters in the Gherkin, London as a starting point, we produced a series of concepts and designed the report through to delivery of the finished products using our print management experience.
BLACK IS THE NEW BLACK
Falcon Group’s brand is understated and the leadership team were keen to ensure that the final product was subtle and elegant. Ultimately the cover had to remain plain and any visuals inside had to be calm, clean and simple. The palette of predominantly black and white with one highlight colour tested our design team, but the parameters forced them to think differently.
Why not get in touch to see how we can help with the visual aspects of your marketing challenges. We are always on the look out for clients who can bring out the best in us.